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I confirm that I am over the age of 16 and consent to the collection of the above data. Entrepreneur members get access to exclusive offers, events and more. Login with Facebook Login with Google. So, put simply, your brand is how people perceive your company and as such, is your most consistent marketing tool.
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Brand Identity And Culture: An Instant Guide for Entrepreneurs
Your brand will need to speak to your intended audience, so what values or associations do you think your customers will be attracted to? How can you make your company stand apart from what the rest are doing? Want more support to start up? Register your interest. Think of these as a blueprint for how you want people to perceive your company.
Brand Identity And Culture en Apple Books
Starbucks want warmth and belonging to spring to mind when people consider going to them for coffee — making them more appealing than their competitors and ultimately selling more coffee. As a social entrepreneur, you will have already identified your social mission, which will help identify your values. So what values do you want people to associate with your business? Some company names come in a flash of inspiration or are inspired by personal reasons.
Others are humorous, plainly descriptive or provocative. So which way should you go? Pull out any recurring words that crop up in the discussions. When settling on a name, there are several tried and tested ways to choose. You might be able to guess what kind of fast food The Codfather sells, for example yep, fish and chips.
The name of the small Scottish social enterprise chain Social Bite is ambiguous and playful.
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